avatar for Luther J. Sewell, Jr.

Luther J. Sewell, Jr.

The LJS Group
In August 1962, Luther J. Sewell published his first issue of Tavern Talk, a four-page newspaper format, distributed monthly covering Pittsburgh’s entertainment market, but after 24 issues, it was renamed Talk and was developed into a regional magazine. In 1964, Luther formed LJS Marketing and Publishing. In 1984, LJS Publishing introduced a second magazine call Black Opinion, distributed in sixteen states to business offices, colleges, and universities. LJS Marketing’s client list consisted of Mellon Bank, TWA, RCA, the PA Lottery, and others. The political consulting clients included presidential candidates Richard Nixon and Hubert Humphrey, as well as Mayor of Pittsburgh Richard Caliguiri, Senator John Heinz, Governor Tom Ridge, and Allegheny County’s first County Executive, Jim Roddey. Today, The LJS Group continues to publish Talk Magazine, hosts the statewide Pennsylvania African-American Network Convention, the Minority Achiever’s Reception, and the statewide African American/Latino Roundtable in Harrisburg. Throughout the 56-year life of The LJS Group, LJS has participated in and managed over 25 political campaigns, acted as special marketing consultant, analyst, organizer, and planner for major corporations and public institutions interested in reaching the African-American consumer market. Luther attended Pittsburgh public schools, Tennessee State University, Monterey College, and Duquesne University. Some highlights of his career include becoming the first African-American Civil Service Commissioner in Allegheny County, being appointed to the Governor’s Advisory Commission on African American Affairs for eight years, and serving his country in the US Army. Luther is a senior member of Trinity AME Church and a student of the bible. Luther has two adult children and two grandchildren, and lives in Monroeville with his wife Roxanne.

My Speakers Sessions

Wednesday, November 15

12:15pm EST