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John Andrews

Prevailing Path
Co-Founder and CEO
John Andrews is a career marketer in the consumer packaged goods industry; a serial entrepreneur and intrapreneur that seeks to not only adapt to a rapidly changing marketing environment but to help create and lead the future of the industry; Co-Founder of Collective Bias Social Shopper Media Company, Carusele Content Marketing Company; and creator of Walmart Elevenmoms social marketing platform. He is a proven leader with the ability to conceive and execute emerging media business models that drive consumer engagement and ROI. With his newest venture, Prevailing Path, he has been developing a “brand warmth” measurement tool GoodX, used to measure brand loyalty to companies’ Cause Marketing efforts.

John leverages 20+ yrs of experience in CPG marketing coupled with 8 yrs of ground up social media knowledge to build new media formats in the shopper marketing space. His experience includes brand marketing positions for Verbatim, Eastman Kodak Digital, Hanes Brands, Newell Rubbermaid, Implus, Dominos Pizza, and Walmart, all with a hands on approach to implementing innovative marketing plans with demonstrated ROI.