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Wednesday, November 15 • 2:45pm - 3:30pm
Marketing Research

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Kevin Harwell will give an overview of how Mintel Academic, eMarketer, and Passport GMID provide market research information that can be useful for a variety of business applications, including product development and market planning. They can provide insight into consumer behavior and lifestyle related choices, brand performance, and industry trends. Please note that access to these databases is limited to students working on projects with direct connection to Penn State curriculum.

Speakers
avatar for Kevin Harwell

Kevin Harwell

Business Librarian, University Libraries

Sponsors

Wednesday November 15, 2017 2:45pm - 3:30pm
W211A Pattee Library

Attendees (20)